Beyond the Click: The Power of Emotional Marketing
What makes a customer choose one brand over another? Is it the price, the features,...
Marlene McAbee
I’m Marlene McAbee, Digital Marketer and Editor at EmotionalMarketo.com. I’m passionate about exploring how emotions drive customer decisions and shaping content that turns those insights into actionable marketing strategies. My goal is to help businesses connect authentically with their audiences, boost engagement, and achieve meaningful growth through emotionally intelligent marketing.
What is the Center for Emotional Marketing?
Modern marketing has evolved far beyond simple product features and competitive pricing. Successful brands understand...
How Emotional AI is Revolutionizing Marketing Forever
Marketing has always been about understanding people. But what if technology could read human emotions...
How Emotion AI is Redefining Emotional Marketing
For decades, marketers have strived to understand the emotional triggers that drive consumer behavior. From...
How Emotional Marketing Turns Browsers into Buyers
What makes you choose one brand over another? Is it the features, the price, or...
Decoding Emotions: 10 Types of Emotional Marketing
Think about the last ad that truly stuck with you. Did it make you laugh?...
How Emotional Marketing Videos Drive Consumer Action
Emotions drive purchasing decisions more than logic ever could. While consumers might believe they make...
Why emotional marketing beats logical appeals every time
When was the last time you made a purchase based purely on logic? If you’re...
15 Emotional Marketing Examples That Drive Real Results
Marketing has evolved far beyond simply listing product features and benefits. The most successful campaigns...
The Emotions Behind Investment Decisions
Money and emotions have always been uncomfortable bedfellows. While financial advisors preach the virtues of...