How to Master YouTube Emotional Marketing
YouTube isn’t just a platform for cat videos and how-to guides anymore. It’s a powerful...
Marlene McAbee
I’m Marlene McAbee, Digital Marketer and Editor at EmotionalMarketo.com. I’m passionate about exploring how emotions drive customer decisions and shaping content that turns those insights into actionable marketing strategies. My goal is to help businesses connect authentically with their audiences, boost engagement, and achieve meaningful growth through emotionally intelligent marketing.
How Emotion Marketing Transforms Customers Into Loyal Fans
Logic tells us what we need. Emotion tells us what we want. And while customers...
The Undeniable Power of Emotions in Marketing
When we think about making a purchase, we often believe we’re acting logically. We compare...
Why Stock Market Emotions Can Make or Break Your Portfolio
The stock market isn’t just numbers on a screen—it’s a psychological battlefield where fortunes are...
How to Use Emotion in Marketing to Drive Real Results
Marketing has always been about connection. While data and analytics provide the backbone of successful...
How SMS Marketing Can Connect Emotionally
SMS marketing has evolved far beyond simple promotional messages and discount codes. While traditional text...
How Emotional Marketing Turns Brands into Must-Haves
People don’t buy products. They buy feelings, dreams, and solutions to their deepest frustrations. While...
Why Emotional Marketing creates loyal customers
Most marketers focus on features, benefits, and logical selling points. They craft messages highlighting product...
Emotional Marketing: Driving Customer Loyalty
Brands that connect with customers on an emotional level see 2.4 times more revenue growth...
Why B2B Emotional Marketing Drives Better Results Than Logic Alone
Business-to-business marketing has long been dominated by spreadsheets, feature comparisons, and logical decision-making frameworks. Yet...
