Emotion-Washing and Building Genuine Brand Empathy in the Age of AI-Generated Content
The marketing landscape has witnessed an explosion of emotionally charged content that feels increasingly hollow....
Digital Marketing
Marketing for Fleeting Moments of Joy & Belonging in a Hyper-Distracted World
Our attention spans have shrunk to goldfish-like durations while our hunger for genuine connection has...
What are the Negatives of Emotional Branding?
We hear a lot about emotional branding these days. Big brands do it. Small businesses...
How Emotional Marketing Can Save The World
Understanding Emotional Marketing Emotional Marketing is a strategy that connects with people on a deeper...
What Emotion Sells the Most?
In marketing, emotion is more than a tool—it’s the core of every successful campaign. But...
What is Emotive Marketing?
Emotive marketing is more than a trendy phrase—it’s a method brands use to form real...
Why Emotional Marketing Is the Key to Winning Hearts and Driving Sales
How is it that companies like Nike cause us to believe anything is possible and...
How Do Brands Make Emotional Connections
The Power of Emotional Connections in Branding When was the last time a brand made...
What Is Emotional Marketing According to the Experts
Imagine this: A commercial with tender scenes between a father and daughter concludes to a voice-over...
What Companies Use Emotional Marketing
Why do customers pick one brand over another when the products are virtually the same? The...
