Emotional Benefits Marketing: Why It Matters More Than You Think
When it comes to marketing, focusing on product features or price alone isn’t enough to...
Marlene McAbee
I’m Marlene McAbee, Digital Marketer and Editor at EmotionalMarketo.com. I’m passionate about exploring how emotions drive customer decisions and shaping content that turns those insights into actionable marketing strategies. My goal is to help businesses connect authentically with their audiences, boost engagement, and achieve meaningful growth through emotionally intelligent marketing.
How to Use Emotional Benefits in Marketing to Build Stronger Connections
Think about your favorite brands. What makes them stand out? They are likely not only...
Emotional Appeal Marketing Strategy: Tapping Into the Power of Emotion
When was the last time a piece of marketing brought up an emotional reaction in...
How Emotional Appeal Marketing Can Skyrocket Your Brand’s Success
When was the last time you bought a product because it spoke to you? Maybe...
How to Build an Emotion Marketing Strategy That Drives Sales
Marketing has evolved far beyond simple product features and pricing comparisons. The most successful brands...
How Emotion-Driven Marketing Transforms Customers Into Advocates
Think about the last time you made a purchase. What convinced you to buy? Was...
Emotion-Based Marketing: The Key to Winning Hearts (and Sales)
When was the last time an ad made you laugh, brought tears to your eyes,...
Emotion Analytics: Unlocking Insights in a Growing Market
The Importance of Emotion Analytics and Its Scope Human emotions have always been an enigma,...
The Best Emotional Marketing Campaigns (And How to Create Your Own)
Marketing is a connection. And if you want a bigger impact, few strategies work as well as...
The Power of B2B Emotional Marketing in Today’s Market
B2B Emotional Marketing – Why it is important When we think about marketing, we tend to...
