The Psychology of Advertising: Why We Buy What We Buy
This blog post explores the psychology of advertising, examining how understanding consumer behavior and cognitive...
Marlene McAbee
I’m Marlene McAbee, Digital Marketer and Editor at EmotionalMarketo.com. I’m passionate about exploring how emotions drive customer decisions and shaping content that turns those insights into actionable marketing strategies. My goal is to help businesses connect authentically with their audiences, boost engagement, and achieve meaningful growth through emotionally intelligent marketing.
Emotional Appeal: Definition, Examples and Importance
Humans are largely driven by their feelings. When we communicate, facts and logic alone rarely...
Mastering an Emotional Content Strategy for Instagram
An effective Emotional Content Strategy for Instagram moves your brand from a basic commodity to...
Guide to Emotional Triggers for Email Marketing
Explore the power of emotional triggers in email marketing. This guide explores psychological principles to...
Mastering Emotional Marketing on Facebook Ads
People buy with emotion and justify with logic. Think about the last time you bought...
Emotional Marketing vs Logical Marketing: A Guide
Every day, consumers encounter thousands of promotional messages. Some make us laugh, some make us...
Interactive Content: Boost Marketing with Quizzes, Polls & Calculators
Interactive content like quizzes, polls, and calculators boosts engagement, captures data, and drives conversions, helping...
User-Generated Content & AI Personalization in Digital Marketing
UGC combined with AI personalization enhances engagement, trust, and conversions. AI tailors content, analyzes sentiment,...
Beyond the Click: The Power of Emotional Marketing
This comprehensive guide explores the Power of Emotional Marketing by examining psychological triggers, storytelling, and...
What is the Center for Emotional Marketing?
Centers for emotional marketing help brands understand and leverage consumer emotions to create authentic, effective...
