What is Emotional Direct Response Marketing?
Have you ever purchased something knowing you were feeling inspired, nostalgic, or even a bit misty-eyed?...
Digital Marketing
The Emotional Power of Color in Marketing
How does emotion play into color in marketing? Why do some brands inspire joy or trust...
How to Write an Emotional Payoff for a Marketing Plan
When was the last time a commercial made you laugh, or cry, or feel so inspired?...
How to Avoid Market Fluctuation Emotions
Stocks can be as exciting as they are anxiety-inducing. The chances of making big money can get...
How Is Emotion Important to Marketing?
When was the last time an ad made you laugh, cry or do a happy walk...
How Does Marketing Impact Children’s Emotional Health?
Marketing saturates our world, from TV screens to social media feeds. And while adults might have...
