What is Emotional Marketing? A Guide for Businesses and Marketers
Marketing isn’t simply selling a product; it is about building a connection to your audience on...
Marlene McAbee
I’m Marlene McAbee, Digital Marketer and Editor at EmotionalMarketo.com. I’m passionate about exploring how emotions drive customer decisions and shaping content that turns those insights into actionable marketing strategies. My goal is to help businesses connect authentically with their audiences, boost engagement, and achieve meaningful growth through emotionally intelligent marketing.
What is Emotional Direct Response Marketing?
Have you ever purchased something knowing you were feeling inspired, nostalgic, or even a bit misty-eyed?...
Understanding Today’s Market Emotion and Its Impact on Trading
When you hear about “the market’s mood” on the news or watch a stock rise against...
The Emotional Power of Color in Marketing
How does emotion play into color in marketing? Why do some brands inspire joy or trust...
How to Write an Emotional Payoff for a Marketing Plan
When was the last time a commercial made you laugh, or cry, or feel so inspired?...
How to Control Your Emotions in the Stock Market
But the stock market — which can feel like the best rollercoaster ride ever or the...
How to Avoid Market Fluctuation Emotions
Stocks can be as exciting as they are anxiety-inducing. The chances of making big money can get...
How Is Emotion Important to Marketing?
When was the last time an ad made you laugh, cry or do a happy walk...
How Does Marketing Impact Children’s Emotional Health?
Marketing saturates our world, from TV screens to social media feeds. And while adults might have...
